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As GO Interiors launches its new East London depot, contractors across London and the South East now have access to something a little different.
Located in Rainham and operating alongside ETAG Construction Fixings, the new depot brings together interior construction materials, specialist fixings and M&E support systems under one roof.
The result is a broader product range, fewer deliveries, simpler procurement and a more complete service for contractors.
We caught up with Ed Kelly, who is leading the new operation, to find out why East London is such an important step for GO Interiors.
"By bringing GO Interiors and ETAG together, we're making it easier for contractors to source more of what they need from one trusted location."
Tell us a bit about yourself.
I've spent more than 15 years working within the construction supply sector, working across purchasing, operations, sales and leadership before becoming Managing Director at ETAG Construction Fixings.
What has always kept me in the industry is the people. Construction is built on relationships, trust and reliability, and that's something I've always enjoyed.
Why was East London the right location for GO Interiors?
East London is one of the UK's busiest construction markets, with major investment across commercial, residential, healthcare, education and infrastructure projects.
Rainham gives us excellent access to London, Essex, Kent and the wider South East, allowing us to respond quickly to customers while supporting projects across the region.
Operating alongside ETAG Construction Fixings also creates a real opportunity to offer contractors a broader range of products and expertise from one location.
"We're right where our customers need us to be — close to projects, close to transport links and ready to support them."
How does bringing GO Interiors and ETAG together benefit contractors?
This is probably the biggest advantage of the new depot.
Many GO Interiors customers also require specialist fixings, fasteners and M&E support systems, while many ETAG customers also purchase dry lining materials, insulation, ceilings and fire protection.
By bringing both businesses together, contractors can source much more from one trusted supplier.
That means:
- One point of contact
- Fewer deliveries
- Less administration
- Lower site traffic
- A reduced carbon footprint
- Broader technical expertise
"It's about making life easier for contractors while giving them access to more products and more expertise."
What does Guaranteed Outstanding Service mean to you?
For me, it's about being dependable.
Answering the phone. Doing what you say you're going to do. Making sure customers know they can rely on you when it matters most.
Products are important, but it's consistently delivering great service that builds long-term relationships.
"Outstanding service isn't complicated — it's about consistency, communication and doing what you promised."
Tell us about the East London team.
We're fortunate to have an experienced team that combines the strengths of both GO Interiors and ETAG Construction Fixings.
Together, we bring expertise across dry lining, ceilings, passive fire protection, specialist fixings, fasteners and M&E support systems, giving contractors access to practical advice as well as dependable service.
Everyone understands that good customer service is about solving problems quickly and helping projects keep moving.
"Every member of the team plays a part in delivering the service standards our customers expect."
What would success look like for the East London depot?
Success isn't measured by how busy we are.
It's when contractors think of us first because they know they'll receive knowledgeable advice, dependable deliveries and great service.
If we're helping customers simplify procurement and supporting projects successfully across London and the South East, we'll be achieving exactly what we set out to do.
Looking ahead...
We're excited about what this creates for customers.
Bringing GO Interiors and ETAG Construction Fixings together gives contractors access to more products, more technical expertise and more support than ever before.
This is just the beginning.
📍 Unit 26, Easter Industrial Park, Ferry Lane, Rainham, RM13 9BP
📧 eastlondon@gointeriors.co.uk
📞 0208 103 9702